The Tea Collection Rebrand

The target audience that the brand, Tea Collection, caters to is families who value sustainability with babies, children, and preteens across the world. The Tea Collection is a universal clothing brand and is eco-friendly. The logo redesign reflects these values in its design with the green and blue colors and the earth design in the star shape. The star is a playful but simple shape that also represents the universal aspect of the brand. The strokes are thick and round to feel cute and playful, since it is primarily a children’s clothing brand. The Tea Collection also has a lot of fun patterns and designs on its products. In the color version, there are blue stripes that represent the kind of clothes Tea Collection sells. To communicate that this is a clothing brand's logo, the star has sewn stitches, and the thread hangs down to make the “t” in the word “tea.” This logo was designed with the intention of being applied to clothing tags, digital websites, and packaging. This logo stands out from competitors because of its unique, playful, but intentional design. The rest of the branding collateral uses the same colors and elements from the logo to create a cohesive design across all of the designs.